As of November 2019, Brian Chesky, CEO & Founder of Airbnb, announced that radical changes will be implemented as a response to the tragic 100-person house party in California. The house party resulted in the death of five party-goers and stirred an uproar from guests concerning their safety and security. During that time, Chesky promised that all hosts would be 100% verified and would be subject to thorough monitoring.
By ensuring your hosting profile is 100% verified and complete, you would surely see ranking improvements.
Host Verification: Ensure that you have provided all the necessary documentation to prove your identity and become verified by Airbnb. An unverified host causes guests to become concerned and less likely to book on the platform. As a result, Airbnb rewards fully verified hosts by pushing them up the search engine.
Compelling Profile Bio: Write a compelling biography for your profile. Give guests a sense for who you’re as a person and as a host.
- How long have you been a host?
- Do you travel often?
Connecting Social Profiles: Social profiles provide guests with a sense of comfort knowing that you’re a real human being. Social signals are proven ways to help improve conversions and likely have an effect on your search visibility.
Social Connections to Guests: By connecting your social profiles you’re allowing Airbnb to view all of your Facebook friends. The lesser degrees of separation you have with the searcher the more better match you and the guest will likely be. If you share mutual friends with a prospective searcher it is very likely your property will rise through the rankings. In short, make sure you have plenty of Facebook friends!
Actively Participant on the Airbnb Community Forum: Airbnb favours hosts that are active on their community forums. If you’re actively responding to community questions it is likely you treat your guests similarly. Make sure you connect your Airbnb profile to your forum commenting and take part in the community.